What will the world be like after the pandemic? What will happen to markets, brands and consumers? We still do not know the answers to most important questions. In 2020, the world was covered by a crisis that some experts have compared to a global catastrophe, and the most difficult task for those who survived the catastrophe is to survive in the long run.
What makes businesses able to survive in the long run?
What values, tools, and business models can help?
This is what we will talk about at the 14th marketing forum, the main topic of which is “Marketing Survivors: how to become a star in the new environment.” You will hear the stories of brand resilience from entrepreneurs from the most affected industries, who have remained in the market, found new business models, kept in touch with their customers and team.
We will show the cases of companies that under difficult circumstances have made a big leap forward and achieved success through a unique product, technology and marketing. We will talk about how top managers overcome stress and drive the team. We will show how communication channels, marketing tools will develop over time and how consumers will change.
Find your own conclusions and your own insights of vitality. As crisis management classic Edward Deming said, survival is not necessary, it is your own choice.